We collect your information in different ways
Directly from you. For example, if you register for a promotion, create an account, enter a competition or free prize draw, download an app or buy tickets, post a comment on our websites, ask us a question, email us or interact with Secret Chamber Tour’s call centers.
Through your use of our websites and apps. We use cookies and other technologies, such as pixel tags on our websites, in our emails and apps to collect information about your usage and to better target advertising. To learn more, please see our Cookies Policy.
From third parties. For example, if you choose to use an integrated social media feature on our websites or apps, the third-party social media site will give us certain information about you. This could include your name and email address. Your activities on our sites and apps may be posted to the social media platforms. Further information about the third parties from whom we obtain information is available here.
Information we may hold about you
We use the following information for the purposes described in this Policy:
Your contact and account information. We will hold contact information you provide to us (e.g. name, address, phone number, email, country of residence, preferred language) when you create a Secret Chamber Tours account, buy a ticket and/or participate in our competitions or promotions.
Your payment and billing information. We will hold payment and billing information you provide to us, e.g. credit card number and post code when you buy a ticket, in connection with the handling of your ticket orders. If you’ve asked us to, we may also store payment and billing information to make it easier for you to buy tickets in future.
Information you post online. For example, we hold information you post on our website or on a third-party social media site to which we have access (including reviews you post or surveys you complete). When you post information online, you must not infringe the rights of others (including privacy rights) and you should be aware that others may use, tag and/or re-publish your information in ways that you might not expect (including in ways that are unlawful). You understand that we and others (including our Event Partners) may use and re-publish any data you post online publicly, on our website or when using apps or social media tools.
Information on your preferences. We may collect information about events you like or products you buy or enquire about (e.g. as part of a survey or from your review of an event). We may also hold information on interests and demographic categories inferred from your interactions with us in order to provide you a better service and to provide you with more focused information. For example, if you buy tickets to a certain show and lots of people who went to that show also bought tickets for a different concert, we might send you information about that concert.
Information from other companies. We will hold information (e.g. your interests, purchases and household type or any information necessary to satisfy your request or fulfill your order) provided to us by other companies including our Event Partners. We may also add information to your details, which we have obtained, from other companies or sources. For example, we may cross check the accuracy of the information we hold with other databases, or we may add demographic information. Much of this data is created using publicly available sources such as the edited electoral register or a publically available postal address list, or is derived from market research such as consumer panel surveys.
Website usage information. If you use our websites, we may collect information about the browser and device you’re using and your IP address (this is a number that identifies a specific network device on the internet and is required for your device to communicate with websites). We might look at what site you came from, what you did and didn’t use our site for, or what site you visit when you leave us.
App(s) usage information. If you use our app(s), we may collect your GPS location or your device’s unique identifier. We might also collect the type of device you are using, or the version of the operating system your computer or device is running. We might look at, for example, how often you use the app and where you downloaded it. Where you allow us to we may also scan your music library when you download our app(s) so that we may send you information about events you may be interested in in your area. Your choices about how we use mobile information are described here.
Email response information. In relation to emails we send you, we may use cookies and other technologies, such as pixel tags to collect information on how you respond to such emails, for example, the number of times the email is opened or the links in them are clicked etc. We partner with third parties who may also use such cookies and other technologies in our emails. Please see our Cookies Policy for more information.
Other information about your interactions with us. For example, if you interact with us via a box office, email, telephone or social media (e.g. Facebook).
We may use your information in the following ways and for the following purposes
To provide you with products, services, account information and support
For example, we might use your information to confirm your registration for an event. If you give us your friend’s information, we will use it to provide services you request from us. Before you give us a friend’s information, please do make sure that you have your friend’s permission to share that information with us.
To send you communications in connection with your transaction and events you attend
For example, we might send you emails about your account or a ticket purchase or ask you if you would like to review an event you attended. We might also contact you about this Policy or any of our other policies or terms.
To identify trends and interests
We use your information to get to know what your preferences might be so we can improve our offering to you and so that your experience with us is more relevant and personal. We may combine information we get from you with information about you we get from third parties, including to analyze customer behavior.
To monitor and improve our products, services, and websites
We analyze your information to improve our understanding of you and our customer base in general. We do this so that we can make better decisions about our services, advertising, products and content, based on a more informed picture of how our customers use our current services, and to provide you with a more customized experience.
To prevent or detect unlawful behavior or to protect or enforce legal rights
For example, we may use your information to prevent ticket touting, misuse of our intellectual property (e.g. our or our Event Partner’s brands), or fraud (including credit card fraud and fraud we think has happened during a sweepstakes or promotion or at an event) or other crimes.
For security purposes
We may use your information to protect the security of our company, employees, our customers, third parties and/or our/their property (including any events you may attend and our websites) as permitted by law.
For market research purposes
We may contact you as part of market research we are carrying out. You may choose not to participate.
To provide you with tailored advertising and online behavioral advertising
We may work with other companies to show you advertisements we think you may find relevant and useful. This may include advertisements displayed on our own websites or apps, or advertisements from us displayed on other companies’ sites or the content of our emails. The advertisements you see may be based on information collected by third parties or us and/or may be based on your activities on our websites or third-party sites. This is often called ‘online or third party behavioral advertising’. Please see our Cookies Policy for more information and the choices you have.
For marketing purposes
Where you’ve agreed, you may be contacted by us by email, text message, telephone or other means with information or offers regarding our upcoming events, products or services (including newsletters). We may also send you information or offers on behalf of other businesses, but when we do this, we do not give those businesses your name and address. Where you’ve agreed to receiving information directly from selected third parties these parties may include charities and retail companies for example, companies offering financial, health, leisure or subscription services.
As otherwise permitted by law. In limited circumstances, we may also use your information for other purposes where permitted by law.
You have certain choices about how we use your information
When you create an account, purchase tickets or download our apps, we may ask for your consent in order to collect, process or use your personal information for specified purposes.
If you wish to withdraw any consent you have provided to us for such use of your personal information, please contact us or tell us about your preferences using the methods described in this section.
You understand that if you choose not to give us consents, or if you withdraw consents, you may not be able to take advantage of one or more features we offer.
In addition to contacting us, you can opt out in the following ways:
You can opt out of receiving marketing communications including newsletters. To stop receiving marketing communications, you can log into your account and change your preference or follow the instructions in any promotional message you get. It may take about ten days to process your request. Don’t worry! Even if you opt out of getting marketing messages, we will still be sure to send you transactional messages. For example, we may still contact you about your orders.
You can control and opt out of the use of cookies and tracking tools. To learn how to manage how we use cookies and other tracking tools, please click here.
You can control and opt out of us using tools on your devices. For example, you can turn off the GPS locator or push notifications by using the settings on your phone.
You can change your marketing preferences with an Event Partner (e.g. opt out of receiving marketing e-mails from an Event Partner) by contacting that Event Partner or by following the instructions on any messages they send to you.
We may share your information with the following third parties
Within the Secret Chamber Tours Ltd family of companies
We may share any or all of your information with our group companies for any of the purposes referred to in this Policy.
Our Affiliates. We may share any of your information with our Affiliates so that they can run the event for which tickets have been purchased, where necessary to fulfill the order, analyze customer behavior, provide a better service and support to customers, and for any other purpose described in our Affiliates privacy policies (including marketing). You should read those policies to learn how they treat your information.
Our Commercial Partners:
If you purchase tickets to an event through a promotion or rewards scheme provided by another company, we may receive and/or share your personal information with that company. You should read their privacy policy to learn how they treat your information.
Selected third parties
If you consented to be contacted by email or other means by selected third parties, we may provide your information to the third parties we select, and these third parties may use this information for their marketing or advertising purposes.
Our third-party service providers
We may share your information with third parties so that they can provide services to us (e.g. a mailing house, a courier, a call center provider, a market research company or online behavioral advertising companies), but where we do we will put in place a written agreement protecting your information.
Our Event Partners
We may share any of your information with our Event Partners so that they can run the event for which tickets have been purchased, where necessary to fulfill the order, analyze customer behavior, provide a better service and support to customers, and for any other purpose described in our Event Partners’ privacy policies (including marketing). You should read those policies to learn how they treat your information.
Third parties who provide goods and services purchased by you
Your information may also be shared with relevant third parties offering goods and services you have purchased through our website (e.g. ticket insurance or merchandise) so that they can process and fulfill your orders (including by contacting you). If you buy or sell tickets via our resale platform, we may disclose your information to the buyer or seller (as applicable) for order fulfillment purposes.
If we think we have to in order to comply with legal or regulatory requirements or to protect Event Partners, our third parties or ourselves Where permitted or required by law, we may also share information requested by a government agency or other authorized body or organization, to protect or enforce our rights or the rights of our Event Partners or third parties, or in the detection and prevention of fraud (including credit card fraud and fraud we think has happened during a sweepstakes or promotion or at an event) and other crimes.
Any successor to all or part of our business
Where permitted by law, we may give a successor your information to use for the purposes set out in this Policy – and we may also give a potential successor this information – but only where we have taken reasonable steps to ensure the security and confidentiality of that information.
Our sites and apps are not intended for children.
Our sites and apps are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can contact us.
We use standard security measures
We have security measures in place to protect your information. The standard security measures we use will depend on the type of information collected. However, the Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.
You can deal with us anonymously in certain circumstances
When creating an account, we ask you to provide your name, an email addresses and a password. To create an account, you do not have to provide us with your real name or an email address that identifies you but if you wish to use that account to buy or sell tickets we will need to know your real name and billing details so we can process your transaction.
If you contact us with a general query you can also do so anonymously but if you wish to discuss your account with us we will ask for information to identify and verify your account.
We may transfer your information to other countries
The transfer of your information for use in line with this Policy and Cookies Policy may involve the transfer of your information to other countries (including outside Europe). The laws of other countries to which your information is transferred may not provide the same level of protection for your personal information as the law of your home country. We do, however, put in place appropriate technical and contractual protections for your personal information in accordance with applicable laws.
We may link to third party sites or services we don’t control
If you click on one of those links, you will be taken to websites we do not control. This Policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for these third-party sites.
Feel free to contact us if you have any questions, complaints or require a copy of information we hold about you
If you have any questions or complaints about this Policy or any privacy concerns, or would like to request copies of the information we hold about you, please contact us. Please do not include your credit card number or other financial or sensitive information in your email.
To correct, amend or update information you have given us, or in order to withdraw consent you have given us you can contact us.
What we will do if there is an update to this policy
From time to time we may change our privacy practices. We will notify you of any changes to this Policy as required by law. We will also post an updated copy on our website. It will have a different date and version number from the one set out below. Please check our site periodically for updates.
Who we are
We are Secret Chamber Tours Ltd. You can find out more about us here.
Cookies and other Technologies
When you interact with us (for example use our sites, apps or subscribe to marketing emails) third party organizations and we may collect information by using ‘cookies’ and other technologies such as pixel tags (for simplicity we refer to all such technologies as ‘cookies’). For a list of the companies, which use cookies and how they use them, please access our Cookie Consent Tool. This is always available at the bottom corner of our sites. By continuing to use this site, when you create an account or when you buy/sell tickets, you agree to us and third-party organizations using cookies in line with your cookie settings. You can use the Cookie Consent Tool to change your preferences at any time. For information about how your personal information is used please see our Privacy Policy.
What are cookies and how do they work?
Cookies are small bits of text that are downloaded to your computer or other device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognize you and can then tailor what you see on the screen.
Pixel tags (sometimes called web beacons): A pixel tag is an invisible image with a line of code, which is placed within an email message or on a web page.
What do we use cookies for?
Our Cookie Consent Tool tells you which companies use which type of cookies. We have summarized the cookie types into the following three categories:
For example, keeping you logged in during your visit. Without cookies, the site might forget you and you’d have to constantly log back in. When you buy tickets, cookies make sure they’re still in your shopping basket when you get to the checkout.
We and third-party organizations may use cookies to restrict the number of times you see the same advert or to show other adverts that may be more relevant to you – often called online behavioral advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using cookies implemented when browsing on the internet or opening our emails, and other information we or third-party organizations have collected elsewhere to group you with other users into interest groups and show you advertisements based on those interests
For example, for analysis purposes, we like to know what pages and links are popular, including the information in our emails, and which ones don’t get used so much to help us keep our sites and emails relevant and up to date. We also use them to customize your visits to the site, for example to remember choices you make such as your language or region.
How to manage cookies
In addition to our Cookie Consent Tool, most browsers will enable you to manage your cookies preferences e.g. have the browser notify you when you receive a new cookie or use it to disable cookies altogether. If you do decide to disable or delete them altogether some sites won’t work as well as they rely on cookies to provide you with the service you have requested (see Essential cookies, above).
If you do not wish to allow us, and third-party organizations to use cookies within our emails, such as pixel tags, the best way to do this is not to enable images when you view our emails. In other words, only view the plain text of the email. Some web browsers and email clients have settings or extensions available to disable / block such cookies.
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